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Amazonreveals Prime Video Cinema branding for its most recent in - field lease , includingThe Invisible Man , The Hunt , and more . A numeral of theatrical releases have recently made the parachuting from theater straight to on - need due to the ongoing coronavirus crisis . Considering how quickly the computer virus has spread around the earth over the past pair of workweek , people are being encouraged to rest home and use social distancing to help prevent it from scatter any further . Because of this , a issue of businesses have take to close down down temporarily as well to obviate spreading the virus , including most movie theaters , schooling , restaurants , stripe , and some offices .
The amusement industry has also taken a monolithic hit from the world-wide pandemic . Not only have major conventions and festival been canceled or delayed – include theSXSW Film Festival in Austin , Texas , and theCannes Film Festival in France– but a bit of major coming releases have also been postponed . Among the films that have taken a hit are James Bond ’s 25th outing , No clock time To Die , Fast & Furious 9 , and even Disney ’s upcoming live - action remake ofMulan . With the state of the entertainment industry continuing to evolve and conform to the virus ’s rampant nature , many studio have even take to free their theatrical features on - demand early instead . Universal was the first studio to take this step , releasingThe Hunt , The Invisible Man , andEmmaearly on - requirement to hire for $ 20.Trolls World Tourwill also be unite Universal ’s on - need ticket add up April 10.Now , Amazon Prime is revealing a young branding for all of these young theatrical at - home plate releases .
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According to Amazon ’s website , Prime Video now has a very specific section dedicated to its in - theater rentals . The fresh section comes with a majestic overlay and reads " Prime Video Cinema " . It will be catered towards all of these movies making the jump from dramatics to on - demand as rental . Alongside Universal ’s current and upcoming rentals , Disney and Pixar ’s later film , Onward , is also usable to lease right now .
The addition ofOnwardto on - demand as a letting was a late decision made by Disney , who has accept to follow in Universal ’s footsteps . They recently releasedFrozen IIthree month earlier than planned on Disney+ , along with releasingStar war : The Rise of Skywalkeron digital a few days ahead of metre . Onwardwill also be jumping onto Disney+ much in the beginning than originally planned . Although it ’s presently available to hire , it will soon be available tostream on Disney+ as early as April 3 in the United States .
It ’s likely that these in - theater rentals will become more common in the coming hebdomad . Considering how irregular the coronavirus has been over the preceding match of weeks , days even , it makes gumption why studio are making the conclusion to chute to on - demand lease . Not to mention , field of operations closures have put quite a slit in the entertainment diligence when it comes to major approaching releases . Amazon’snew Prime Video Cinema sword could very well become the new normal , but for now , it ’s a great way to showcase highly - anticipated new films while mortal practice social distancing .
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Source : Amazon Prime Video
