Death Stranding
By now , many have clear thatDeath Strandinghasgotten away with something that few AAA gamesare pass a straits for in today ’s market place - blatant product placement that abut on the extreme , particularly when it issue forth to the Monster vigour drinks that are a key element of gameplay and a healing salve for Norman Reedus ' Sam Bridges . Death Strandingis Hideo Kojima ’s first plot since result Konami and , given the amount of hype it had over the twelvemonth of its development , it cook sense that major companies would want to have their logos pose within the title since it ’s going to be seen by millions of multitude .
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Part of the reasonDeath Strandingproduct position might be more well - received is because of the amount of good will that Kojima has generated for himself and his studio after year of producing secret plan that people love . TheMetal Gear Solidseries is one of the most pop , musical style - defining franchises of its metre , and people already do it thatKojima has a middling kinky design personality , include slew of question - scratching but memorable moments in his title . behemoth energy drinks seem middling tamed in the Earth ofDeath Strandingand might even function as a mode of grounding the game in a universe that ’s a petty more familiar , even if it ’s blatant advertising all the same .
There ’s also the fact thatMonster energy swallow replenishing Sam ’s energy- and the much more puzzling power to collect piss in a mobile canteen that transforms it into Monster energy as though this is a born summons - is n’t really explain . It justis , almost like the game is make playfulness of its own ad . It comes across a little more charming and a piffling less obtuse , even though the recitation is still one that is a thwarting experience for gamers . It ’s not that it ’s appropriate in the sense that it ’s what fanswant , but given that product placement make studio and publishers more flush with Johnny Cash - and if that Johnny Cash is used for more developing opportunities - thenDeath Stranding ’s product placement does n’t seem like it ’s the worst option out of the ways companies have attempted to carry out it before .
Of course , in a perfect humankind , Death Strandingproduct placementwould be non - existent . As telecasting games become progressively attractive to companies as a means of advertizing , however , that merely does n’t seem possible . As developers explore what this means in their own game design philosophies , Hideo Kojima ’s take on product placement inDeath Strandingmanages to come across as jolly inoffensive and sometimes even fairly funny - not a spoilt place to start , all things considered .
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Death Strandingis available now on PlayStation 4 . A personal computer release is planned for summertime 2020 .
