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Star Wars : The Rise of Skywalkerdirector J.J. Abrams ( seriously ) claims the cinema ’s marketing campaign is n’t all that secretive . By now , witness are well mindful Disney takes a very measured approach to promote the modernStar Warsmovies . Dating back to the originalForce Awakensteaser laggard from November 2014 , the studio ’s advertising material are largely absent of any concrete plot of ground details , relying more on nostalgia , atm , and theory - generating out - of - setting shots to sell the approaching projects .
Many would agree Disney get hold of their preference of playing things close to the chest to the next level when it came toThe Rise of Skywalker . The film ’s official rubric was n’t revealed until Celebration Chicago back in April , which was when fans first learned ofEmperor Palpatine ’s surprisal return . Even now , three weeks untilThe Rise of Skywalker’srelease , much about the film ’s story is squarely under wraps . From an outsider ’s perspective , it all seems like a very calculated attempt to preserve the narrative ’s great twists and turns , but Abrams believes he ’s been undetermined with viewers .
Related : Phew , There ’s A LOT of Star Wars Right Now
In an consultation withUproxx , Abrams discuss his infamous " enigma box " storytelling and declare oneself his two cents on theStar Wars 9marketing to day of the month . In the director ’s mind , this time around he ’s avoiding"smoke and mirrors"and being"a little more open"than usual :
" I feel very confident about what the movie is . And I find like we ’ve found a way to do something that does n’t need — and I do n’t feel the need — to do dope and mirror at all on this . I feel we have a narration that ’s pretty huge in ambit . While I do n’t need to tell the whole motion-picture show to people and smash it and I do n’t want to spoil thing , I feel like we need to be able to have a conversation about how , yes , Carrie Fisher look in this movie . And I ’m glad to sing about how we did it , in so much as , people know , it ’s really her . We did n’t do a digital Carrie . Yes , Palpatine is in this film . I do n’t require to babble out about what that is and how . "
Conversely , there are those displeased withThe Rise of Skywalkermarketing , arguingthe last trailer was the washy of the bunchand criticizing promotional textile for being too unintelligible in respect to the plot . Nobody ’s saying aStar Wars 9preview needs to import out the narrative ’s over trajectory , but there might have been skilful ways to go about it . The burden will be on the film to prove this promotional strategy was warranted . Abrams ' mystery box has commence him into hassle in the yesteryear , but if his words are anything to conceive , he ’s find out some lessons and has legitimate reasons for keeping certain face nigh to the chest of drawers .
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Source : Uproxx
