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Star Warspublicist Charles Lippincott cash in one’s chips of a heart flack on May 19th in Vermont at the age of 80 . He was endure on October 28 , 1939 , in Adams , Massachusetts . Lippincott joined Lucasfilm in 1975 as the vice chairman of advertising , publicity , promotion , and selling , and led the publicity campaign for George Lucas ’s 1997 hitStar warfare : Episode IV - A New Hope , the cultivation - delineate space opera starring Mark Hamill , Harrison Ford , and Carrie Fisher .
In promote the first installment of the originalStar Warstrilogy , Lippincott created fresh publicity scheme to go marketing the flick more than a yr before its going . He begin working with Marvel Comics to introducethe character of theStar Warsuniversein comic leger form before the film ’s loss . He frequented risible account book conventions such as the San Diego Comic - Con in 1976 to drum up fervour for the film . Lippincott ’s attendance was the start of Hollywood ’s presence at the now world - famous normal .
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As theNew York Timesreported , Charles Lippincott die of a heart attack on May 19th , say his wife , Geraldine Lippincott . The couple had retired together in Vermont . George Lucas , in atributeposted on the officialStar Warswebsite , look up to Lippincott as"one of the founding pillar of the ' Star Wars ' phenomenon"and also stated,“he had insights into marketing and public relation that were truly unparalleled . "
Mark Hamill also posted a statement in the protection , saying,“he became a merchandising caption for a intellect . He was brilliant at what he did . We traveled the human beings together , promoting Star Wars before anyone knew what it was . “Lippincott would indeed sometimes contribute Hamill , who was not well know at the time but who would gain fame for his portrayal of Luke Skywalker , with him to rule to promote the moving picture .
Lippincott exchange the way the movie industry approach marketing , not only by convey the lineament of the film to San Diego Comic - Con but also by trademarking each eccentric from the enfranchisement , setting up 20th Century Fox for a payday deserving millions just from merchandising . He also go beyond his work in publicity by helping negotiate the firstStar Warstoy wad with Kenner Products . AfterStar Wars : Episode IV - A New Hope , Lippincott worked on other films that would go on to become sci - fi classics , such as Ridley Scott’sAlienand Mike Hodges ' reboot ofFlash Gordon .
Lippincott wrote a blog in the ulterior stages of his life , reflecting on memories from his long calling publicizingStar Warsand other films . The publicity trailblazer ’s death resonated around the world , not only because of his work on a groundbreaking dealership but also due to his long - hold up contributions to the picture show diligence as a whole . He is a talent that will be greatly overleap .
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generator : The New York Times
