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Sega ’s new mascot , Sega Shiro , might not make a lot of good sense to people who are n’t intimate with the ship’s company ’s history , but he actually ties in to a popular series of commercial message that aired in the ‘ XC . Sega Shiro was recently revealed as part of Sega ’s 60th anniversary , afterSega teased a big announcementrelated to its former ambassador , Segata Sanshiro .
While he may not beSega ’s most noted mascot , Segata Sanshiro was the superstar of a series of Japanese commercials for the Sega Saturn beginning in 1997 . In the commercials , Sanshiro would show up somewhere unexpected - a stadium or a dance social club , for instance - accomplish a series of telling judo throw , then outcry to the mass he ’d just turn into human ragdolls , “ You must play Sega Saturn ! ” For obvious reasons , the commercial message became a huge bang in Japan and oversea , despite the destiny of the Sega Saturn itself not being quite as sunny asSega ’s earlier consoles .
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For its sixtieth anniversary , Segaunveiled Sanshiro ’s replacement , Sega Shiro , who is both canonically the boy of Sanshiro and in actuality the son of the actor who played Sanshiro , Hiroshi Fujioka . Unlike Sanshiro , Shiro is content for now to show up and exclaim catchphrases rather than throw out hapless bystanders around to sell console , though he does wear Sanshiro ’s signature judo gi on his back in the commercial . Along with its new embassador , Sega set up a special web site for its 60th anniversary solemnization , with the Japanese version featuring a pageboy dedicated to Sega Shiro .
On the sixtieth day of remembrance website , Segareleased a devising - of picture featuring an audience with the actor who impersonate Sega Shiro , Maito Fujioka , along with the unexampled commercial message . Both videos are in Japanese , but according toDualShockers , Fujioka explains that the Sega Shiro commercial was his first acting purpose . Also according toDualShockers ’ translation , Sega Shiro is a pun on the phrase “ Know Sega ” in Japanese , and Shiro ’s duologue amounts to him saying “ It ’s gon na be Sega ” when other characters in the commercial-grade ask doubtfulness about what ’s coming next .
Sega Shiro ’s reveal is atreat for previous - school Sega fans , and hopefully it lead to an ad campaign anywhere near as bonkers as the original one featuring Sanshiro . On the other hand , the reveal likely let down quite a few people who were trust that Sega ’s teaser was hinting at aVirtua Fighterreboot , base on Sanshiro ’s cameo in several Sega Saturn games . It might not be as exciting as a newVirtua Fightergame , but the tone back atSega ’s history is still worth a trip for fans .
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Source : Sega , DualShockers
