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Spider - Manis known as Marvel ’s ' hard portion ' paladin , since every time he finagle to really win a fight , the media – famously lead by J. Jonah Jameson and The Daily Bugle – accuses him of commence the fight in the first place . Or at the very least , endangering citizens . Who ’s the REAL scoundrel , then ?
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The Daily Bugle Became Spider-Man’s Biggest Fan
Spider - Man fans sleep with that in current continuity , J. Jonah Jameson , former publisher of the Daily Bugle and legendary Spidey - hater , now knows that Peter Parker is really Spider - Man . This has caused Jameson to do a pure 180 in his perception of the wall creeper – as he meet Peter almost like a surrogate son – and Spider - Man ’s bad enemy is now doing everything he can to indemnify the damage he induce to Spidey ’s public simulacrum , with dubious upshot . geezerhood before Jameson ’s change of heart , however , another foe of Peter Parker ’s attempted to do Spider - Man a like favor . Back in the late 1980s and nineties , Spider - Man often fought thePuma ( aka Thomas Fireheart ) , a mystically raise aboriginal American warrior who could transform into a humanoid cat - same wight with raise strength , hurrying , and senses .
While Fireheart acquire his powers to protect his tribe from a great cosmic terror ( which turned out to be he Beyonder ) , he also used his power to take jobs as a free-lance assassin and mercenary . This put him in fight with Spider - Man . Puma proved a dangerous adversary , especially when he find out Peter Parker ’s undercover identity . To make matters worse , Fireheart was also a wealthy man of affairs who have his own multi - million - dollar mark company , Fireheart Enterprises , meaning he could strike at Spider - Man physically and financially .
Things took an unexpected round , however , when Puma finally fight the Beyonder and care to fulfil his luck with Spider - Man ’s aid . Admonished by his uncle for not properly give thanks Spider - Man , Fireheart test to give back his “ debt of honour ” by offering Peter a well - paying job as a inquiry assistant at his company , but Peter sprain him down . afterwards , Puma erroneously accuse Spider - Man of being a unwashed felon and felt even more obligated to retort his debt .
This moderate to Fireheart using his company to do ahostile takeover of The Daily Bugleand force J. Jonah Jameson out . Fireheart think that by taking over the Bugle and running pro - Spidey article and advertizement , he could improve Spider - Man ’s public image and go under his debt of honor . As a issue , the Bugle suddenly became Spider - Man ’s biggest fan overnight – running headlines like “ New York ’s Greatest Unsung Hero ” and “ Our Webbed Hero . ” Fireheart did n’t hold back there . He used his fiscal resource to fund hoarding show up Spider - Man surrounded by bunnies – advertising the wall lackey as “ New York ’s Cuddliest Superhero . ”
Spider-Man HATED Getting Good Publicity
Peter , however , detest this unexampled tactic of Fireheart ’s even more than his line of work whirl . Since Fireheart had forced J. Jonah Jameson out of his newspaper , Peter felt indirectly responsible for for make Jameson fall behind his job and was harass with guilty conscience . And although Fireheart bought more pro - Spidey photos from Peter than Jameson ever did , Peter felt dirty working for him and ended up function to Jameson ’s novel magazine .
Moreover , Spider - Man hated some of the billboards Fireheart put up about him – especially the “ Cuddliest Superhero ” ads . Whenever Spider - Man tried to play threatening or intimidating towards a mugger or stealer , the crook would just break down express joy since there was normally a “ cuddly Spider - Man ” billboard right behind the wall crawler . Plus , Fireheart ’s ripe packaging did n’t negate Peter ’s regretful luck , and Spider - Man still got blamed for random misunderstandings that defile his public mental image .
Spider-Man Became ‘The Villain’ On Purpose
Although Peter repeatedly told Fireheart he did n’t require any help improving his public figure of speech , Puma was adamant about riposte his debt of honor and refused to trade the Daily Bugle back to Jameson . Spider - Man hear some other tactic – including asking Puma to unite him in a mission with some other heroes and ex - scoundrel . Spidey hop that by give Puma a luck to facilitate him in the field , Fireheart would consider their debt repaid . However , things hit a snag when Puma kept getting knock out during missionary work and Spider - Man had to preserve him . This horrified Peter , who now worried that Puma wouldneverconsider his debt of honor repayable , and keep putting up “ Cuddliest Superhero ” billboards forever .
Peter eventually convinced Fireheart to sink their “ debt of honour ” man to man . This involved Spider - Man going on a vision pursuit with Puma which force the two men to face their animal halves and their unresolved issues with each other . at long last , Puma evolve some genuine respect for Spider - Man and concord tosell the Daily Bugle back to Jameson – causing the newspaper publisher to once again promote its “ Spider - Man : terror or Menace ? ” headlines .
Ironically , once the status quo was restored , Peter went right back to griping about how New York hated him and the Daily Bugle was always out to get him . It just decease to show that , even whenSpider - Mangets to enjoy something honorable for a while , he happen a way to ruin it for himself . Whether or not this will apply to his current situation with “ pro Spidey ” J. Jonah Jameson is unknown , but Peter ’s track record is n’t that great when it come to these thing .
Next : Why Doctor Strange Worshipped Spider - Man As A God ( Yes , Really )
