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After years of plummeting sales and stock prices , many in the video secret plan manufacture are wondering whether theGameStopchain of retail store will go the same path as video rental storehouse like Blockbuster . The company ’s new board of directors is look to refurbishGameStop ’s failing business modelbut is there any special niche GameStop can occupy in an long time of digital downloads ?
Once the go - to place to purchase telecasting game and accessary , GameStop ’s fortune have been reject ever since the 2013 departure of the current generation of consoles – the Playstation 4 , Xbox One and Nintendo Switch . A series of poor investments into fluid phone entrepot hurt the company ’s lot but it was GameStop ’s loser to adapt to digital shopfront like Xbox Live and the Playstation web that truly caused their winnings to plummet .
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Several guiding light from the play and retail industriousness haverecently join GameStop ’s Board of Directors : Reggie Fils - Aimé from Nintendo , William " Bill " Simon from Walmart and James “ J.K. ” Symancyk of PetSmart fame , among others . Their goal isto turn GameStop ’s fortunes aroundand once more make it a " goodish and vivacious " part of the play diligence . This solicit the question : what roles can GameStop , a brick and mortar game store chain , fill better than online game stores and big box fund ?
GameStop Preserves the Ability to Rent or Try Games
When video game rental stores like Blockbuster and Hollywood went bankrupt , customers still needed to lease movies and idiot box serial publication . This demand was filled both by streaming services likeNetflixandAmazon Prime Video , plusphysical booth like Redbox . Like moving-picture show , the appeal of individual television games depends on the tastes of the person play it : as long as that subjectiveness of value exists , there is still theoretically a niche for physical blank space like GameStop , where gamers can test out new game and hardware through rental or in - stock displays .
The growing popularity and versatility ofVR games , headsets , and controllersmay also go a tenacious way of life to revive game rentals in stores like GameStop . player who are hesitating to purchase gamey - cost system like theOculus RiftandValve Indexwould be able to rend VR hardware and software at GameStop to see if this cutting - edge gaming tech is right for them .
GameStop Circulates Used Games and Accessories
Like used books , the circulation of used video game , one-time console , and controllers is a full of life part of gaming culture , if not the direct gain of the video plot industry . A full lump of GameStop ’s profitscame from trade - ins and resale of old games and computer hardware , letting gamers revisit classics while also giving low - income consumers a fortune to revel game they could n’t yield at the time of release . Although the convenience of digital downloads and the recent trend of remasters for innovative cabinet have put this element of GameStop ’s business manikin in jeopardy , they may be able-bodied to work it around by rebranding their retail shopfront .
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GameStop Is A Physical Social Space for Gamers
Arcades , much like the New GameStop , were once take a dying breed , but the recent rise in popularity of arcade bars and interchangeable venues testifies not only to the nostalgia of younker , but the need of gamers for a physical space in which they can interact with each other . For all the fidelity modern gaming networks fling , telecasting plot lover still languish for a place where they can chew the fat about the latest console , advocate good games to each other , and make face - to - face connections over their share involvement : the GameStop of the futurecould be a franchise that gives gamers that outer space .
The starting signal of the next multiplication – Playstation 5andXbox Series X – will be the moment of truth for GameStop and its raw management . If they can gain strong profits from these novel consoles and their grampus apps , renew their business mannikin , and improve the stressfulworking atmospheric condition ofGameStopbranch employees , they may yet reverse their fortunes .
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